22 June 2026

Workshop Registration

THIS WORKSHOP IS SOLD OUT

Applied AI That Delivers: What Works, What Doesn’t, and What’s Next for Governance & Real World Impact

Who the training is aimed at :

Ready to move from AI curiosity to AI confidence?
Join this interactive EPHMRA training to discover how AI is transforming Pharma Market Research – from smarter insights to faster, more efficient workflows.

Whether you’re in Pharma, Research, or Fieldwork, you’ll explore real-world applications, best practices, and tools that make AI work for you. Learn where and how AI is already driving impact across the industry – and how you can confidently apply it to boost innovation, efficiency, and insight generation in your own work.

Walk away equipped with practical know-how, responsible strategies, and the inspiration to make AI a meaningful part of your everyday practice.

Outline / objectives

Deliver a practical, interactive workshop on AI applications, from proposal stage , Fieldwork execution, through to delivery of insights.

Will review applications for AI within segmentation, forecasting, tracking, traditional methodologies and everything in between. Governance and AI industry guidelines also included. Pitfalls and success stories.

The session will be interactive and informative with break out sessions and discussions.

Structure content around the product lifecycle to provide a clear narrative and relevant examples for different stages:

• Early Asset/Phase 1/2: Forecasting, segmentation, demand modelling.
• Launch: Comms/message testing, creative development.
• Post-Launch: Tracking, longitudinal data analysis.
• Core Questions: Address members’ most common questions directly.
• AI agents vs. ChatGPT.
• Speeding up project delivery (e.g., translations, recruitment, survey engagement).
• Triangulating data for confidence, especially in qualitative research.

Key Takeaways:

Understand Where AI Adds Real Value

• Identify opportunities to use AI across insight generation, data analysis, and fieldwork management.
• Learn to separate what’s practical today from what’s just hype – focusing on tools and techniques that genuinely enhance quality and efficiency.

Build Awareness of AI Tools and Products

• Get an overview of current AI tools and platforms relevant to PMR – from data cleaning to text analytics to reporting support.
• Understand how to evaluate AI solutions for reliability, transparency, and quality.

Apply AI Responsibly and Ethically

• Learn how to use AI while maintaining compliance with data privacy and industry standards.
• Discuss ethical best practices in prompt design, validation, and interpretation – ensuring AI complements, not replaces, human expertise.

Strengthen Confidence in Implementation

• Explore real-world examples of how AI is being successfully integrated into Pharma, Research, and Fieldwork workflows.
• Gain practical frameworks and prompts to test AI in your own projects – safely and effectively.

Tailored Insights by Role

• Pharma teams: accelerate evidence generation, support brand strategy, and enhance stakeholder communication.
• Researchers: automate routine tasks, improve data quality, and focus on insight storytelling.
• Fieldwork teams: streamline recruitment, Panel engagements, data collection, quality control, and deliverables while maintaining client & respondent trust.

Best Practice and Compliance at the Core

• Recognise the boundaries and responsibilities when using AI in PMR.
• Learn best practices that ensure quality, transparency, and adherence to EPHMRA and industry standards.

Convenors 

We are delighted that the Workshop has been framed and developed by members of the Learning & Development Committee (LDC)

On the day Convenors:

• Tamara Burke, VP Qualitative Business Development, Konovo

• Kelly Warth, Tudor Health