Who’s really steering the ship? – translating global brand strategy into insight-driven local plans. – Clare Carroll, UCB and Rhodri Williams, Accenture Songs

Reaching for the top – how a client/agency partnership conquered new heights in brand tracking. – Richard Head, Research Partnership and Mattias Blomgren, Johnson & Johnson

Forecasting Forum – Forecasting Roundtable: Conjoint and Qualitative Primary Market Research in times of AI. – Okke Engelsma, Cerner Enviza and Erik Holzinger, groupH

Driving Change in Prescribing Behaviour: What Actually Works. – Aurora Albert, Branding Science and Saumya Soni, UCL University

Tackling the obesity crisis using Behavioural Science 2.0 – Chris Harvey, Activate Research

Piecing Together the Caregiver Experience: A Mosaic of Challenges and Insights. – Kilian Teutsch, Boehringer-Ingelheim and Abigail Graham, HRW

Integrating Real World Evidence (RWE) into Human Factors Testing Criteria and Reporting. – Victoria Barnosky, Suazio

Human-Out-the-Loop? When is Human in the Loop actually hindering our insights? – Viv Farr and Sian Guthrie, Narrative Health

The Treatment Persistence Puzzle: Cracking the Code of Treatment Adherence – Mandira Kar, Research Partnership and Ana Claudia Alvarez, Sanofi

Long Live Ethnography: Learnings from a menopause case study, getting us closer to the lived experience. – Lizzie Eckardt, STRAT7 Incite and Maria Colarusso, STRAT7 Jigsaw

A Case Study in Giant Brain Aneurysms – How a patient-centric approach leads to better outcomes. – Stephen Potts, Director, Purdie Pascoe and Dr. Sergios Gargalas, Consultant Interventional Radiologist, St. George’s Hospital, UK

Bringing patient centricity to a broader audience via academic publication: Insights from a global patient experience study on genetic testing in mCRPC – Rob Seebold, Buzzback and Katie Pascoe, Johnson & Johnson

Evolving market research: designing dynamic deliverables for a sustainable future – Georgia Culley, boxee group and Katy Bunn, Chiesi

Using simulated patients’ cases to assess the clinical decision-making process of HCPs – William Neill, Adelphi

Patient Voice-the red thread through drug development lifecycle. – Susann Walda, IQVIA and Victoria Siegrist, Roche

The Virtual Moderator Revolution: How AI Chatbots Are Driving Innovation in Healthcare MR. – Samy Issaoui and Joe Perluzzo, Instar Research

Unlocking Prescription Drivers: Integrating a Driver Analysis Suite with Behavioural Science – Daniel Kok, SKIM and Bipul Ayan, BMS

The Power of Words: In Sickness and In Health. – Mike Pepp and Sam Hope, Beyond Blue

Amplifying patient voices: an ERG and community-based approach to LGBTQIA + POC patient research. – Kyle Haynes, Elma Research and Christine Taylor, Gilead

Which of your stresses are working for you? – Some stress is good for you. – James Pickles – Certified Performance Coach

Building Synthetic Participants– Leveraging Generative AI to bring the customer to life and deliver. – Damian Eade, Lumanity and Mattias Blomgren, Johnson & Johnson

Unlock the Hidden Goldmine: Making Strategic Decisions Without New Research – Su Sandhu, SkyBlue Healthcare and Joanna Macdonald, GSK

The 360° approach: Unlocking the power of patient voice and co-creation. – Emma Keetels, SKIM and Nassima Trad, BMS

Meeting Patients where they Hang Out. – Rachel Lawes, Lawes Consulting Ltd